Thursday, 21 November 2013

Google Hummingbird

The name of Google’s new search algorithm is called “Hummingbird”. Derived from being “precise and fast”, it’s been the biggest change in Google’s search algorithm since the Caffeine update in 2010.

There were also some major changes before like Penguin and Panda, but what sets Hummingbird apart from them is that two previous ones were just changes done to some parts of the old algorithm, while Hummingbird is an entire replacement of the old one.

One of the new search activities Google features is “Conversational Search”, which is meant for smart phone users who may find having conversations more convenient when doing research.

For example, you could ask, “What’s the nearest taco store from my home?” The traditional search engine will most probably focus on finding matches for your keywords like “taco” or “store”, and then lead you to a website owned by a restaurant that sells tacos but may not be necessarily close to your home.

Hummingbird makes Google almost human with the way it responds to queries. Instead of looking at keywords, Hummingbird makes Google look deeper and focus on the whole statement or question.

In relation to the example above, the new update helps the search engine understand that you’re looking for a physical store near your area of residence that sells tacos, provided that you use the Google domain based in your country.

In a nutshell, Google responds to whole statements and questions in a way similar to how a human being would by looking at the query as a whole, and not segmenting its keywords. This then makes the results to match the query better since it looks for concepts, not words.

Wednesday, 20 November 2013

Use Google’s Disavow Links Tool To Avoid Panda & Penguin Smack Downs

A lot has been happening on the Google front over the last couple of months – especially when it comes to backlinks. With the Panda and Penguin updates now in full swing, it has become more important than ever that your backlinks come from sources that are above board and unimpeachable.

Whatever the case, if you’ve received a message through Google’s Webmaster Tools regarding ‘unnatural links’ pointing to your website or even if you just want to be safe – this new disavow links tool is absolutely essential.

What Does It Do?

Google Disavow Links Tool allows you to tell Google that you are not responsible for those dubious links and provide them with a list of the links that you’d like to be ignored completely.

Just to clarify, by ‘ignored completely’ this means that you won’t get any value from the links but they won’t be counted against you either and so you’ll avoid a Panda or Penguin smack down.

How To Use This Tool?

  •  Find the ‘Links to Your Site’ section in Google Webmaster Tools (it should be under the ‘Traffic’ menu).
  •  Once there, download a list of the pages linking to your site by heading over to ‘Who Links the Most’ and then ‘More’.
  •  Go over the links and scrutinize them for any websites that may be suspect.
  •  Attempt to contact those websites and have them take down the backlinks in question.
  •  List down all the websites that do not take down your links after a reasonable amount of time has passed (a couple of weeks should be enough).
  •  Upload the list via the Google Disavow Links Tool.


Once that is done, you should be protected from any backlash due to the potentially dodgy links that you uncovered.

Tuesday, 19 November 2013

Google & Microsoft Agree To Block Child Sexual Abuse Material From Search Results

The Mail Online reports Google and Microsoft Bing have adjusted their search results to block child pornography and other child sexual abuse content from being accessible through their search engines.

The news is being widely covered, some claiming that over a 100,000 unique searches and keywords have been blocked from showing up in the search results.

Microsoft has already been issuing warnings for such queries in the UK and other countries but this is now being expanded beyond the UK, to all English language search results and then hopefully many more languages in the near future. Google says they will expand it to over 150 languages worldwide, plus they will show an additional warning for 13,000 queries.

Google’s chairman Eric Schmidt said:

    We’ve fine-tuned Google Search to prevent links to child sexual abuse material from appearing in our results.

Google and Microsoft will also work on a plan to tackle sharing this type of illegal content on networks with the National Crime Agency and the Internet Watch Foundation.

Google spokesman Peter Barron said: ‘The sexual abuse of children ruins young lives. It’s why we proactively remove these awful images from our services – and report offenders to the authorities. But the Government is right that our industry can do more. So we’ve developed new technology to detect and remove videos of abuse, as well as fine-tuned our search engine to prevent this material from appearing in our results. ‘We hope this will make a difference in the fight against the sexual exploitation of kids.’

Monday, 7 October 2013

Matt Cutts: Google Penguin 2.1 is Going Live Today




Google Penguin 2.1 is launching today, according to a tweet from Google's Distinguished Engineer Matt Cutts.

The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1% of searches to a noticeable degree."

Google Penguin 2.0 went live on May 22 and affected 2.3 percent of English-U.S. queries. When it launched, Cutts explained that while it was the fourth Penguin-related launch, Google referred to the change internally as Penguin 2.0 because it was an updated algorithm rather than just a data refresh.

"It's a brand new generation of algorithms," Cutts said in May. "The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

This is Google's fifth Penguin-related launch.

Google originally launched the algorithm that was eventually become known as Penguin 1.0 in April 2012. There were two refreshes last year: in May and October.

Friday, 19 July 2013

Initial Facts You Should Know About Google Penguin 2.0 Update

Below are the Initial Facts You Should Know About Google Penguin 2.0 Update

  • Google Penguin 2.0 was released on 22nd May 2012, six month after the previous penguin update and implemented into Google’s algorithm within few hours.
  • Penguin 2.0 is an algorithmic update and it is not just a data refresh.
  • It was fourth update relating to Penguin and at many places webmaster community named is as Penguin 4 but Matt Cutts officially confirmed it being named as Penguin 2.0.
  • Google Penguin 2.0 doesn’t seem to be as big as many people expected. Search community confirmed on many blogs that it is less jarring and jolting than many people feared. Google itself confirmed that the impact wouldn’t be as high as many thought.
  • It affected 2.3% of English-US queries.
  • 20 Initial Facts You Should Know About Google Penguin 2.0 Update
  • Penguin 2.0 not only rolled out for English queries but also for other languages of the world. SearchMetrics confirmed impact was much stronger in Germany than in the U.S.
  • It has not much impacted the English queries but it may be bigger in terms of other languages where webspam is higher.
  • According to SearchMetrics initial study gaming and porn sites are mostly affected by this update.
  • Spam websites are still ranking even after this update and Google made a special spam report known as Penguin Spam Report available at http://bit.ly/penguinspamreport
  • Denying value upstream for link spammers will come later.
  • “The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas” - Matt Cutts
  • Sites using black hat SEO methods and having low quality backlinks in there profile are badly hit by this update.
  • Google Penguin 2.0 would be a great help to businesses, whether small or mid-sized.
  • It is observed that majority of impact from this update seems to be concentrated deep in the SERP — third page and lower.
  • Websites with authority are ranking higher than before.

Thursday, 11 July 2013

Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time

Google’s head of search spam, Matt Cutts, posted a video explaining the consequences of a site going offline and how that can negatively impact that site’s ranking in the Google’s search results.

In short, a site that temporarily goes offline for a short period of time, such as less than 24 hours, should be fine. But a site that goes offline for an extended period of time, such as 48 hours or more, may see their site delisted from Google’s search results – at least temporarily.

The reason should be obvious to most of you. Why would Google want to send a searcher to a website that isn’t working? Google rather send the searcher to a site that might not be as relevant but at least a searcher can see and read.


Matt also notes that when a site goes offline, Google will try to send those who are registered with Google Webmaster Tools a notification that there site is offline. These messages normally say something to the effect that GoogleBot is not able to access the site.

These notifications can help you ensure your site is up by informing the webmaster of any down time. Also, Pingdom offers a free website monitoring and alert system to notify you when your site is not accessible.

Monday, 3 June 2013

Google’s Matt Cutts On SEO Industry Misconceptions:

Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.

(1) SEOs confuse algorithm updates with data refreshes.

(2) Panda & Penguin algorithms are not about making Google more money in the short term.

(3) SEOs spend too much energy and time focused on link building and only thinking about search engines.











                                  
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